Marketing – Goes Online

Marketing involves everything from identifying customer needs (through research), creating products to meet those needs and making sure they are aware its available. Marketing introduces your products and services to your potential customers and target market. Thus, plays an important factor in the success of a business.

Traditional offline marketing majorly focussed on Tri-Media (Print Ads, Television & Radio) advertisement and advertising throgh email or Mobile SMS and is really effective.
However, with advent of Internet technologies, companies save a lot on their marketing campaigns. Small-scale businesses, especially, can benefit greatly from online advertising if marketing budget is an issue. Production cost of online video campaign, for instance, is a lot lesser than television advertisement. Apart from this, online marketing advertisement targets huge audiences in short time span & lasts longer & unlimited.
Online markerting involves Search Engine Marketing (SEM), that is, promoting company’s website through increasing their visibility in search engine result pages (SEO), gaining traffic or attention through social media websites (SMO) such as Facebook, Twitter, LinkedIn, etc. or use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company’s own website (PPC). The whole process of online marketing can be complimented with Web Analytics that can help companies in measuring the results & plan future strategies. It helps gauge traffic and popularity trends which is useful for market research.

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