Online Marketing is more like Product development

Online marketing is all about building marketing strategies for promoting products/services through the Internet.

The reason Online/Digital Marketing is more like Product development is:

  1. Needs create customer experience.
  2. Effective way to generate new revenue.
  3. Integral part of brand & its strategy.
  4. Requires innovation & creativity.
  5. Enable to achieve competitive positioning.
  6. Highlights core competency.

Your thoughts??