Dealing with multiple sitemaps? Have Sitemap Index file

Sitemaps are the way to tell search engines crawlers about the URLs hosted on your website and there role become even more important when pages are dynamically created rather than static HTML files. Thus, they play one of the most critical tool in SEO. Now, consider a situation where your website is constructed from multiple …

SEO: W3C Compliance & On-Page Optimizations

World Wide Web Consortium (W3C for Short) is an international standards organization that sets the standards for building and Rendering Web pages, including HTML, CSS, SVG, device APIs, and other technologies for Web Applications. A W3C compliant page is known to: Be Spiderable – search engines can read & rank webpages using programs like robots, …

Improve Brand Site – Target Personas

“Branding though your website” is one of the most effective way these days. The task needs a vision to satisfy different parameters in order to built an effective brand site. Target actors or personas is one of the simplest method to identify the parameters here. Each persona looks at the brand site with his unique …

Google Analytics: Track PDF links on webpage

Tracking on various links on your webpage is very important from Marketing perspective. It provides up critical information on how success you online campaign is and whether it attracts the intended audience. There are many tools/services available today that enables you to track pages, for instance, Google Analytics. We can leverage such services to a …

Marketing – Goes Online

Marketing involves everything from identifying customer needs (through research), creating products to meet those needs and making sure they are aware its available. Marketing introduces your products and services to your potential customers and target market. Thus, plays an important factor in the success of a business. Traditional offline marketing majorly focussed on Tri-Media (Print Ads, Television & …