RACI Matrix : Effective & Formal way for clarifying roles and responsibilities

RACI is an acronym that stands the four key responsibilities: Responsible, Accountable, Consulted, and Informed; also know as responsibility assignment matrix. Its a formal way for establishing role for each stakeholder especially when multiple parties or processes are involved. Responsibilties: Responsible: The person who is assigned to do the work. Accountable: The person who has …

Create Website for creating “First Impression”

“People sometimes talk about the power of first impressions, and believe me, there is truth to it.” Its takes just a fraction of second for a potential client to form a first impression of your brand when viewing your website. So, your website needs to be competent enough to pass that quick judgement call. So …

Online Marketing is more like Product development

Online marketing is all about building marketing strategies for promoting products/services through the Internet. The reason Online/Digital Marketing is more like Product development is: Needs create customer experience. Effective way to generate new revenue. Integral part of brand & its strategy. Requires innovation & creativity. Enable to achieve competitive positioning. Highlights core competency. Your thoughts??

Improve Brand Site – Target Personas

“Branding though your website” is one of the most effective way these days. The task needs a vision to satisfy different parameters in order to built an effective brand site. Target actors or personas is one of the simplest method to identify the parameters here. Each persona looks at the brand site with his unique …

Creative QA – Key Focus Areas

Web applications has been changed drastically over decade in the sense they are more interactive. From static HTMLs to dynamic ASP.NET or JSP based application followed by AJAX-enabled web applications and now client-side libraries like jQuery has added spice to them making them even more interactive and responsive. The change is not only confined to …

Software Life cycle: How to do reviews?

Software life cycle is a relies on systematic solution specification, design, development, and implementation subject to continuous review and approval processes. Review process starts, right from the beginning, with the Requirements Document reviewed by the entire team and once the feedback/comments are finalised, the Requirement Document is freezed. Then comes the turn of the Technical …