Single MarTech Stack Solutions

Marketing technology (martech) stack is the collection of technologies that marketers leverage to conduct, optimize and augment their marketing processes throughout the customer lifecycle. Rapidly evolving Martech landscape along with hundreds of different solution providers crowding, it’s essential for marketers to have a clear understanding of which technologies are most fundamental to their business goals.

Here are comparative details of offering from top Martech solution providers that targets multi-solution approach to Martech space:

Providers Martech Solution
Content Management System (CMS)	Adobe Experience Manager Sites (AEM) Adobe Experience Manager Assets (DAM)	Salesforce CMS	SharePoint		Sitecore Experience Platform Digital Asset Management (DAM)	Content
Web Analytics	Adobe Analytics Customer Journey Analytics (AEP)	Integration with Google Analytics 360	Clarity Integration with Google Analytics 360	Google Analytics 360	Sitecore xDB Tracking	Tealeaf
Onsite Personalization	Adobe Target	Interaction Studio		Optimize 360	Personalize	Personalization
Customer Relationship Management (CRM)	Integration with Microsoft Dynamics 365	Sales Cloud	Dynamics 365		Integration with Microsoft Dynamics 365 and Salesforce CRM
Data Management Platform (DMP)	Adobe Audience Manager	Audience Studio
Campaign Journeys / Marketing Automation	Adobe Campaign Classic Adobe Campaign Standard Adobe Marketo Engage (B2B) Journey Orchestration (AJO)	Marketing Cloud (SFMC)	D365 Marketing		Sitecore Send	Campaign
Customer Data Platform (CDP)	Experience Platform (AEP) – Real time CDP	Customer 360	Customer Insights		Sitecore Customer Data Platform	Acoustic Exchange
Tag Manager	Adobe Launch	Integration with Google Tag Manager (GTM)	Integration with Google Tag Manager (GTM)	Tag Manager 360	Sitecore Cortex Content Tagging
AI/ML Support	Sensei	Datorama Einstein Marketing Insights	Microsoft’s AI	Vertex AI	Sitecore Cortex	Insights
Recommendation Engine	Adobe Target – Recommendations	Einstein Recommendation Builder			Sitecore Cortex – Custom Integration
Reporting & Visualization	Adobe Analytics	Tableau	Power BI	Data Studio	Sitecore Cortex™ Reporting Foundation	Digital Analytics