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  • About me
  • Blog
    • Customer 360
    • Martech Trends & Insights
    • Case Studies & Real-World Use Cases
    • Marketing Automation & Customer Journeys
    • Hands-On Tutorials & Technical Guides
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AC-cleanup
AC-cleanup

Directory cleanup – How to own this task in Adobe Campaign

Simple Javascript activity based automation can help you with AC directory cleanup and simultaneously keep yourself in charge of this task.

Continue ReadingDirectory cleanup – How to own this task in Adobe Campaign
AC-SMS-Alerts
AC-SMS-Alerts

How to setup SMS based monitoring in Adobe Campaign

Discover how to set up SMS based monitoring in Adobe Campaign to send real-time alerts and quickly respond to system anomalies or campaign issues.

Continue ReadingHow to setup SMS based monitoring in Adobe Campaign
aem-ac-jssp
aem-ac-jssp

JSSP: Create real time profile in AC from AEM

Learn to send POST requests from AEM to AC for creating recipients using dynamic JavaScript templates, enabling AC integration with various web technologies.

Continue ReadingJSSP: Create real time profile in AC from AEM
Batch-Processing
Batch-Processing

How to iterate customer records in batches – AC

Learn to loop customer records in fixed-size batches using Adobe Campaign Split and Complement logic. Ideal for large data, API calls, and delivery pacing.

Continue ReadingHow to iterate customer records in batches – AC
dynamic-personalization
dynamic-personalization

How to create Dynamic Personalization blocks in AC

Learn to use dynamic personalization blocks in Adobe Campaign to customize content, track referrers with UTM parameters, and enhance email/web delivery performance.

Continue ReadingHow to create Dynamic Personalization blocks in AC
lead-prospect-opportunity
lead-prospect-opportunity

Unlock Key Distinctions: From Lead to Prospect & Opportunity

Discover the critical differences between lead, prospect, and opportunity in the sales funnel. Learn how to drive conversions with this essential guide.

Continue ReadingUnlock Key Distinctions: From Lead to Prospect & Opportunity
Adobe Campaign Iterating 1
Adobe Campaign Iterating 1

How to Iterate Each Record with Custom Functions in AC

Check for the flexible & generic javascript solution to iterate and call custom functions for each record while working in Adobe Campaign workflows

Continue ReadingHow to Iterate Each Record with Custom Functions in AC
AC Options

How to store/pass configurations across AC using Options

Adobe Campaign provides Options table that stores configuration settings more like key-value pairs and is accessible from Explorer as well as JS scripts.

Continue ReadingHow to store/pass configurations across AC using Options
add options and assign score

How to use Score to drive logic within AC WebApp?

In Adobe Campaign, assign a SCORE to each multiple-choice option during page setup to influence logic and flow in later transitions of your Survey app.

Continue ReadingHow to use Score to drive logic within AC WebApp?
fetch salesforce report as json
fetch salesforce report as json

How to fetch Salesforce reports as JSON with C#

Learn how to easily execute and fetch Salesforce reports as json through Salesforce Reports and Dashboards REST API Using C#.

Continue ReadingHow to fetch Salesforce reports as JSON with C#
Staging Environment
Staging Environment

How to Prepare a Staging Environment for Successful UAT?

Be mindful while creating Staging environment. It should imitate the Production to greatest extent possible to avoid any surprises later.

Continue ReadingHow to Prepare a Staging Environment for Successful UAT?
openxml nuget
openxml nuget

How to Avoid Installing Excel on Servers with OpenXML

OpenXML SDK 2.0 provided by Microsoft simplifies the task of manipulating Open XML file format used in create Word, Excel, etc.

Continue ReadingHow to Avoid Installing Excel on Servers with OpenXML
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