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  • About me
  • Blog
    • Customer 360
    • Martech Trends & Insights
    • Case Studies & Real-World Use Cases
    • Marketing Automation & Customer Journeys
    • Hands-On Tutorials & Technical Guides
    • Martech Integrations & Architecture
  • Resources
    • Free templates
    • Downloads
    • Recommendations
AC-cleanup
AC-cleanup

Directory cleanup – How to own this task in Adobe Campaign

Simple Javascript activity based automation can help you with AC directory cleanup and simultaneously keep yourself in charge of this task.

Continue ReadingDirectory cleanup – How to own this task in Adobe Campaign
lead-prospect-opportunity
lead-prospect-opportunity

Unlock Key Distinctions: From Lead to Prospect & Opportunity

Discover the critical differences between lead, prospect, and opportunity in the sales funnel. Learn how to drive conversions with this essential guide.

Continue ReadingUnlock Key Distinctions: From Lead to Prospect & Opportunity
Adobe Campaign Iterating 1
Adobe Campaign Iterating 1

How to Iterate Each Record with Custom Functions in AC

Check for the flexible & generic javascript solution to iterate and call custom functions for each record while working in Adobe Campaign workflows

Continue ReadingHow to Iterate Each Record with Custom Functions in AC
AC Options

How to store/pass configurations across AC using Options

Adobe Campaign provides Options table that stores configuration settings more like key-value pairs and is accessible from Explorer as well as JS scripts.

Continue ReadingHow to store/pass configurations across AC using Options

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