Embracing Hybrid Martech Stack – The Best of Both Worlds
Discover how Hybrid Martech combines Adobe, Salesforce, and composable tools like Braze, mParticle, Branch & Optimizely for scalable enterprise growth.
Composable vs Traditional: Modernize Your Martech for Growth
Explore the pros and cons for Composable vs Traditional Martech Architecture. Learn which approach best suits your business for a future-proof marketing stack.
Master These 20 Liquid Scripting on Braze for Ultimate Success
Braze enables personalized, dynamic messaging. Liquid scripting, its templating language, plays a key role in crafting tailored customer experiences.
How To Document Tone Of Voice For Your Brand?
A well-defined tone of voice is essential for building a strong and consistent brand identity and help ensuring brand communicates effectively with customers.
Boost Growth: Strategize your Survey Emails to Maximize Responses
Discover the potential of survey emails in driving business growth. Explore expert strategies for maximizing responses and unlocking valuable insights.
Short.io: How to Ignite Clicks with SFMC Integration
Discover how to shorten URLs in Salesforce Marketing Cloud using Short.io API and SSJS within Cloud Pages for dynamic personalization.
Signing AWS APIs in Adobe Campaign – How to?
Learn about Signing AWS: creating HTTP headers with Signature V4 for API calls from Adobe Campaign.
The Harsh Truth: Why Data Loses Accuracy Over Time
Most of data has relatively short shelf life, so strategize for data accuracy and relevancy at all time if you want to create great customer experiences.
How to Opt In or Out of Adobe Campaign Services?
Handy script to opt in/out a recipient from all or specific Adobe Campaign services using JavaScript activity. Includes full code for bulk and individual use.
How to Personalize & Shorten URLs in AC Without Third-Party?
Learn a way to transform long URLs to manageable and branded shorten URLs for sending SMS campaign within Adobe Campaign
How to use external JavaScript libraries in Adobe Campaign
Even wanted to use external javascript libraries (like moment, underscore, hashtable) in javascript activity within Adobe Campaign, follow these steps to make your way
Unlock a Reliable Fix for Tricky Font Issue in ACS Campaigns
Here’s a simple way to fix the font issue in ACS emails and landing pages, while ensuring smooth HTML package migration across staging and production.