Short.io is a powerful link shortening platform that lets businesses create branded short links using their own domains. Unlike generic shorteners, it helps maintain brand consistency, boost recognition, and build trust—key drivers of engagement and click-throughs in marketing campaigns.
Its robust API gives developers and marketers full control over link creation, management, and analytics. You can automate short URL generation, add campaign tags, and track user interactions in real time—perfect for scaling and making smarter marketing decisions.
Access to the API requires a secure key, ensuring only authorized systems or users can manage your links.
Integrating Short.io with Marketing Platforms
Short.io integrates seamlessly with popular marketing automation platforms like Salesforce Marketing Cloud (SFMC) and Adobe Campaign, enabling marketers to generate personalized short links on-the-fly within campaign workflows.
For example, within SFMC, marketers can use Server-Side JavaScript (SSJS) to programmatically call the Short.io API during email or SMS sends. This allows them to create unique, trackable links for each recipient based on attributes like campaign ID, customer ID, or product of interest. These personalized short links not only improve engagement but also enhance the granularity of click tracking.
Similarly, in Adobe Campaign, developers can leverage JSSP (JavaScript Server Pages) to integrate with Short.io, thereby embedding link shortening directly into campaign logic. As a result, this integration paves the way for advanced use cases such as A/B testing of links, real-time personalization, and omnichannel tracking, ultimately enhancing campaign performance and user engagement.
Benefits of Embedding Short.io in Your Marketing Stack
- Drive higher engagement with branded, personalized short links.
- Track user behavior and campaign effectiveness with precision.
- Maintain consistent brand identity across digital touchpoints.
- Automate and scale link generation across emails, SMS, push notifications, and landing pages.
In summary, Short.io acts as both a branding tool and a data collection engine, giving marketers the flexibility, control, and insight they need to execute high-performing campaigns across channels.
Here’s a sample code snippet to generate a personalized short URL using Cloud Pages in SFMC:
%%[
VAR @SUCCESS, @SHORTCODE
SET @SUCCESS = 1
IF (@SUCCESS == 1) THEN ]%%
<script runat=server>
Platform.Load("core", "1");
var SHORTIO_URL = 'https://api.short.io/links';
var SHORTIO_API_KEY = 'XXXXXXXXXXXXXXXXXXXXXXXX';
var BRAND_DOMAIN = 'MYDOMAIN.XYZ.COM';
var finalUrl = Request.GetQueryStringParameter("url");
var cid = Request.GetQueryStringParameter("cid");
var contentType = 'application/json';
var data = {
"tags": [cid],
"allowDuplicates": False,
"domain": BRAND_DOMAIN,
"originalURL": finalUrl
}
var payload = Stringify(data);
var headerNames = ["Accept", "Authorization"];
var headerValues = ["application/json", SHORTIO_API_KEY];
var result = HTTP.Post(SHORTIO_URL, contentType, payload, headerNames, headerValues);
var resp = Platform.Function.ParseJSON(String(result.Response));
Write();
Variable.SetValue("@SHORTCODE", resp.path);
</script>
%%[ SET @SUCCESS = 2
ENDIF]%%
https://MYDOMAIN.XYZ.COM/%%=v(@SHORTCODE)=%%References:
###